If you want to align your business with 21st century marketing, you need vehicle livery. Offering low costs per impression with high impact branding, this type of advertising is ideal for any business. It’s a cost-effective way to reach your target audience. If you don’t want to be just another business with a generic white van, vehicle graphics can differentiate you from the competition and keep your business top of mind for your customers.
What is vehicle livery?
One of the most cost-efficient ways to create a strong brand identity, vehicle graphics make the most of what is often under-utilised advertising space. Because you already own your vehicle, the only expense involved is the cost of the graphics or wrap itself. After that there are no ongoing costs – maintenance is a simple case of keeping your vehicle graphics clean. You’ll also benefit from the obvious professionalism that vehicle signwriting confers on your business. Investing in this type of vehicle personalisation tells your clients your business is here to stay and that’s reassuring. Whether you’re parked outside a client’s house or on the move, your mobile advertising goes where your shopfront can’t. This car for Birkwood Plant Hire Ltd was one of a fleet we transformed for our client with vehicle graphics. They wanted something that stood out but wasn’t too overwhelming on a small vehicle. Our design team worked closely with the client to produce this finished product, which delivers real impact – even on a small car! The half wrap in striking blue creates a sleek finish. Contact us today and let us work with you to achieve the best possible look for your vehicle.
What type of vehicles can have signwriting?
Whether you have a single company car or a fleet of lorries, you can get your vehicles sign written. We can apply graphics to any vehicle. Our expert design team will work out the best way to utilise the available space on your vehicle. We stock all the latest vehicle outlines, so you can see exactly how the finished product is going to look. Take a look at this stunning truck we did for Percy Doughty; it was one of a fleet of 7 we completed in 2019. Applying consistent branding across a fleet can have a massive impact, whatever the size of the vehicle. We have applied vehicle graphics to cars and vans of all descriptions, trucks, lorries, cranes, plant machinery, tractors and farm equipment, JCB’s, scissor lifts, cherry pickers…. to name a few! So, contact us today and let us transform your vehicle into the mobile advertisement every company needs.
What is vehicle wrapping?
Do you want to stand out from the crowd? Then vehicle wrapping could be the way to go! We offer everything from full digitally printed wraps covering every inch of paintwork to partial wraps that give great impact on a smaller budget. Wrapped vehicle graphics are real head turners, they’re instantly Instagrammable and will draw potential customers’ attention to your branding whether they see it on the road or online. Take this gelato van we did for Farmer Copley’s, it arrived to us as a standard ice cream van and left looking like a unique, modern business venture. Understandably, it turns heads wherever it goes and demands attention. So, contact us now and let us transform your vehicle.
What are Chapter 8 compliant markings?
Chapter 8 chevrons are recommended for use on all types of highway, particularly high-speed roads. All vehicles stopping on the highway for works purposes or inspections need to be equipped with high visibility rear markings. High visibility rear markings should comprise of “Class Ref 2” to BS EN 12899-1 or retro-reflective grade red material and fluorescent yellow non retro-reflective material. Chapter 8 reflective markings should cover as much of the rear-facing portion of the vehicle as possible without obscuring windows, vehicle lighting or registration plates. In addition, maintenance vehicles will need “HIGHWAY MAINTENANCE” text. “MOTORWAY MAINTENANCE” may be used instead when working on motorways only. A strip of yellow micro-prismatic grade material must be fitted along either side of vehicle and red retro-reflective tape shall also be applied to all rear facing edges of open doors, guardrails and equipment lockers. We can supply and fit one of these kits to any vehicle. If you’re unsure of what you need to comply, please contact us and we can guide you through the requirements for your vehicle.
If vehicle graphics are a good fit for your brand, then get in touch with us. Here at Express Signs we can offer an end to end service, from design to application, that takes your vehicle from blank canvas to professional brand and mobile advertisement.